DRIFT
Social Media marketing for sustainable surf & wellness brands
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We take the posting off your hands so you can focus on all the other aspects of your business. We produce monthly content calendars & weekly posts, each meticulously tailored to deliver your brand’s message in the most unique & engaging way. We also offer UGC & Influencer marketing, having an extensive web of high profile surf & wellness influencers within our network. Having managed dozens of different accounts and created thousands of posts, Emma knows what it takes for a brand to succeed in the digital space. Emma’s signature “Reach Recipe” has helped a handful of different brands grow exponentially, and works time after time, no matter how saturated the market your brand is in.
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We create content that engages your audience by bridging aesthetic beauty with deeper meaning. Emma’s experience from working on both sides, as a brand manager and as a creator lends her the ability to create content that lands. Under Emma’s Creative Direction, clients can expect a thorough Creative Brief, rounds of feedback and discussion before production even begins to ensure that your exact vision becomes reality.
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People power! Emma has built a global network of connections in the surf industry through her travels and work in this space. She is continuously sought out for her ability to bridge these connections in a way that creates value. Emma sees the human experience like a world map, and links the people she knows to help brands grow organically through collaborative campaigns and experiences. If you are a brand that is looking to grow purely through the power of people, let us curate partnerships for you.
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Let us bring your event to life. Emma has an innate ability and passionate calling to bring people together. Her approach to social media, content and partnerships parallels her approach to event production; through the power that lies in connecting people, all elements come together to create spaces for human connection. By forming meaningful relationships with key strategic partners Emma has exploded the reach of community events, drawing hundreds of people and commanding their attention onstage through her public speaking. Emma also teaches a masterclass about Ikigai, and is available upon request to deliver this or her other insights at public events.
Our Work around the world
ABOUT the Founder
Emma Danzo is a free surfer, yogi, and creative strategist who has traveled to surf meccas around the world in pursuit of waves, cultures, and connection with waterpeople worldwide.
During her travels, she has helped a profile of widely-recognized brands, films, and nonprofits that sit at the intersection of surfing, wellness, and sustainability to increase their impact and exposure through engaging marketing, social media, and partnership strategies.
Emma grew up between the suburban outskirts of NYC and the Dolomite Mountains in Northern Italy. At 18, she moved to California to pursue a BA in Communications at UC Santa Barbara, where she graduated with high honors. During her time at UCSB, she picked up surfing, which propelled her life and career to new heights around the globe. Surfing set the course of her life, as she decided to dedicate her life’s work to the ocean, using marketing as a vessel to share this love and message to protect & appreciate our ocean with a global audience.
During and after Uni, Emma went on to live and work in over 7 different countries: Mexico, Indonesia, Sri Lanka, Portugal, Costa Rica, New Zealand, Australia and Hawaii. She now resides in Byron Bay, Australia where she continues to create, bringing water people together through surf and yoga retreats and wellness experiences under her other business, VAST Retreats.